Tomy Co. has designed a piggy bank that not only helps you save money but makes it fun at the same time. As you put money into the bank, the life of a fictional character is created. The more money saved, the better the life your fictional character receives.
Implications - The Jinsei Ginko accepts only ¥500 coins into its cubist confines. Incredibly, it can store up to 200 of these coins, which translates to over ¥100,000 in total. At first, the character portrayed on the black-and-white LCD screen lives in a simple boarding room. As the bank receives more money, however, this character's life dramatically improves. If the user doesn't put enough money in by the date of his saving target, however, his piggy bank avatar pays the ultimate price.
Key Themes Behind This Trend
- Gamified Savings
- Creating a fun and rewarding way to save money through gamification.
- Personalized Banking
- Using fictional characters to personalize the banking experience and motivate savings.
- Digital Piggy Banks
- Incorporating modern technology into piggy banks to enhance the saving experience.
Where This Applies
- Financial Services
- Financial institutions can develop gamified savings platforms that engage customers and encourage long-term saving.
- Toy Manufacturing
- Toy companies can partner with banks to create digital piggy banks that combine entertainment and financial education.
- Technology
- Tech companies can develop innovative digital piggy bank solutions that integrate with mobile apps for a seamless user experience.
