A man has spent 10 years and more than £2 million to create this colorful set of bubbles.
Zubbles creator, Tim Kehoe, designed a special dye that sticks to the bubbles until they pop and can stain for 15 minutes, giving parents a scare when these splashtastic bubbles hit their perfectly white linens.
Zubbles launched in the US earlier this month and will soon hit stores in the UK.
Implications - Modern consumers who face many new stresses each day desire ways for some sort of relief. Products featuring a whimsical element are appealing to those who want an entertainment while completing their everyday tasks. Companies trying to increase their popularity could focus on this.
What's Driving This Trend
- Whimsical Products
- Consumer demand for products with a whimsical element presents an opportunity for companies to increase their popularity.
- Color-driven Trends
- Zubbles' success shows that consumers are embracing colorful, novelty experiences.
- Unique Dyes
- Innovations in dyes and color additives can unlock new product possibilities that incorporate color in fun and creative ways.
Who This Affects Most
- Toy Industry
- New, unique colored options for traditional children's toys can differentiate products in a crowded market and appeal to consumers' desire for novelty experiences.
- Cleaning Industry
- Products that use colored cleaners have the potential to add a fun element to a typically mundane task, attracting consumers looking for more enjoyable ways to complete everyday chores.
- Beauty Industry
- Experimenting with new and unique color pigments can create fresh and exciting options for cosmetics and other beauty products, appealing to consumers seeking novelty experiences.
