The campaign for the Apple iPhone started yesterday with an ad in a commercial break during the 79th Academy Awards. It started with images of old phones and people saying hello... Of course they were not just people, they were all famous stars from movies and TV like Michael J. Fox, Clark Gable or Mr. Incredible from Pixar's "The Incredibles", with a total of 31 actors and actresses. Then it all relates back to the iPhone
So the campaign is already moving, ready to make people desire and begg for it to be available, so that when June comes they all go with the money they have been saving to get one of them. I won't be one of those, I have said at least a couple of times that I hate both the concept and the gadget itself, but the truth is that I adore fresh campaigns like this.
What's Driving This Trend
- Celebrity Endorsements
- Celebrity endorsements in advertising campaigns create desire and demand for products like the Apple iPhone.
- Desire Creation
- Effective advertising campaigns like Apple's iPhone campaign generate desire and anticipation for new products.
- Emotional Branding
- Using famous stars in advertising campaigns creates emotional connections with the brand and its products like the Apple iPhone.
Who This Affects Most
- Technology
- The technology industry can utilize celebrity endorsements and emotional branding techniques to promote new product launches.
- Advertising
- The advertising industry can learn from successful campaigns like Apple's iPhone launch to create desire and anticipation for their clients' products.
- Entertainment
- The entertainment industry can explore partnerships with technology brands to leverage celebrity endorsements and generate excitement for new product launches.
