Human Belly Branding

Is Scarification (Burning Patterns into Skin) the New Tattoo?

In an update on branding, here are a few more chill-inducing pictures of the new fad that has more and more people opting for scars than tattoos.

Branding, or scarification, emerged in San Francisco and was originally embraced by gay and lesbian subcultures. Now, it seems to be spreading like wildfire as it is being considered a spiritual experience.

Implications - As society moves more and more towards individualization, various forms of body modification have emerged and become prominent across many subcultures and youths. Some more taboo than others, each development seems more outrageous than the next. Scarification is one of the many that is initially shocking, but appeals to a significant amount of people looking for inique ways to express themselves.

Check out the gallery to see if you would prefer branding over tattoos.

Scarification as a Tattoo Alternative
As society shifts towards individualization, more people are opting for scarification as an alternative to traditional tattoos.
Spiritual Scarification
Scarification is being embraced as a spiritual experience by some individuals.
Taboo Body Modifications
As various forms of body modifications emerge and become prominent, scarification is one of the many that is initially shocking but appeals to those looking for unique ways to express themselves.

Who This Affects Most

Beauty and Body Modification
Scarification is an emerging trend within the beauty and body modification industry.
Subculture Communities
Scarification originated in subculture communities and can be seen spreading across different communities.
Art and Design
Scarification is a form of permanent body art and design, and the trend can be seen impacting the art and design industries.
SCORE
6.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 99%
Freshness 8%

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