Many people love footwear and one of the most popular styles is the boot. While classic boots are hot, the ones in this cluster focuses on some extreme niche boots that are hot, creepy and fascinating.
You may ask yourself, “Who would ever wear those boots?†Trust me, there are definitely people out there that want them.
Implications - Sometimes companies can get bogged down in thinking that they have to completely reinvent the wheel in order to be innovative, but sometimes the most exciting creations are those that are merely twists on products that are already familiar. Even something as tried and true as a boot can be a blank canvas upon which limitless innovations can be derived.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 31%
Freshness 8%
