Queen Rania of Jordan was beautifully captured by famed photographer Mario Testino for Vanity Fair, Spain.
The September 2008 issue featured the fashionable Middle Eastern Queen alongside her husband, King Abdullah II of Jordan and kids.
Queen Rania has been actively trying to bridge the gap between the east and west with video clips on her official YouTube channel. She received the inaugural YouTube Visionary Award at YouTube Live last November.
Implications - There is a common fixation with royalty from consumers who have been suffering from the recession. As opposed to designs that showcase lower-end styles, consumers actually enjoy products that emulate luxurious lives.
What's Driving This Trend
- Royal Glam Editorials
- Opportunity to create high-end fashion and luxury lifestyle products that appeal to consumers' fascination with royalty.
Who This Affects Most
- Fashion
- Fashion industry can capitalize on the trend by creating high-end designs and accessories inspired by royalty.
- Media and Publishing
- Media outlets and publishers can create content that features royal figures and luxurious lifestyles to attract consumers.
