Curlvacious Fashion

Tatyana Merenyuk Uses Curls to Complement Reddoll Clothing

There is definitely a French maid feel to this particularly gorgeous dress by designer Tatyana Merenyuk of the clothing line Reddoll. What is even more interesting, however, is the styling of her models, which seems to indicate that curls are coming back in a big way.

These boisterous curls are mimicked by her loud pieces and come together in a complementary manner. Check out the gallery for more curlvacious looks!

Implications - No longer looking to blend in with subtle styles, shoppers are seeking out designs with bold designs. Products that feature a wilder aesthetic are appealing to those who wish to differentiate themselves from their fellow shoppers. In order to attract a greater number of consumers, companies could focus on creating more statement making pieces.

Bold Aesthetics
As shoppers seek out fashion designs with bolder, more statement-making aesthetics, there's an opportunity for companies to create more unique pieces and stand out in the market.
Curls Comeback
The use of curls in fashion styling is on the rise, presenting opportunities for hair product companies to create new and innovative curly hair products to keep up with the trend.
Complementary Styling
The trend of using specific hair styles to complement fashion designs presents opportunities for hair stylists and designers to collaborate and create new, cohesive looks for customers.

Industries Being Reshaped

Fashion
As shoppers continue to seek out bolder fashion designs, there's an opportunity for fashion designers and brands to create more unique, statement-making pieces to stand out in the market.
Hair Products
With the increased use of curls in fashion styling, there's an opportunity for hair product companies to create new and innovative curly hair products to keep up with the trend.
Hair Styling and Design
The trend of using specific hair styles to complement fashion designs presents opportunities for hair stylists and designers to collaborate and create new, cohesive looks for customers.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 29%
Freshness 8%

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