Nadya Suleman, a.k.a. Octomom, is teaming up with a Netherlands-based production company, Eyeworks, to document her life as the mother of 14 kids.
Although the show will be similar to another Denmark TV series that documented the lives of four children from birth to adulthood, this Octomom reality show has yet to be sold to any American television network.
Would you watch the Octomom reality show?
Implications - No longer just a form of entertainment, consumers are looking towards popular media to identify themselves. Products that feature some sort of media figure are more appealing than those which simply perform a function. Companies could integrate an element of mass franchises into their items to attract more shoppers.
What Makes This Trend Stand Out
- Reality TV Parenting
- The rise of parenting reality shows like Octomom's has created a trend of documenting the everyday life of parents.
- Celebrity Reality Shows
- More and more celebrities are partnering with production companies to film their everyday lives, creating a trend of celebrity-based reality shows.
- Audience Identification
- Consumers are now looking towards media figures to identify themselves, creating a trend in the market for products and services that feature media figures.
Sectors Adopting This
- Television Production
- The popularity of reality TV shows featuring parents and celebrities provides opportunities for television production companies to create innovative new shows.
- Branded Products and Services
- Companies could integrate an element of mass franchises into their items to attract more shoppers who are looking for products with media figures that they identify with.
- Social Media Marketing
- Brands can leverage parenting and celebrity-based reality shows to create engaging social media campaigns that resonate with audiences.
