I love these ads for Windowlene glass cleaner. Rather than go for the typical ‘we clean the glass so good it will become transparent,’ these ads show that you can fool your girlfriend or friends with fake jewelry that will shine like diamonds after your rub it with Windowlene.
The witty ads were created by Euro RSCG, South Africa with a creative team that includes photographer Clive Stewart, creative director James Daniels, art directors Romy Lunz & Laura May Vale, and copywriter Sarah Keevy.
Key Themes Behind This Trend
- Witty Advertising
- Creating unconventional and humorous ads to set brands apart from competitors.
- Multi-purpose Cleaning Products
- Developing cleaning products that can be used for multiple household or commercial purposes.
- Eco-friendly Cleaning Solutions
- Innovating cleaning solutions that are safe for the environment and reduce harm to natural resources.
Where This Applies
- Advertising
- Developing new approaches to inspire target audiences through advertising.
- Cleaning Products
- Creating innovative cleaning products for households or commercial establishments.
- Sustainability
- Building sustainability into cleaning solutions to reduce environmental impact and promote responsible practices.
