Toilet Paper Novels

Koji Suzuki Releases New Horror Story on Bathroom Roll

Going to the bathroom has never been quite as horrifying as it is now. Blame Koji Suzuki for the bathroom fright, as his new book, which is aptly name ‘The Drop’, will be printed exclusively on toilet paper.

The story of a ghost who lives in a public toilet, ‘The Drop’ is only 9 chapters long and is printed repeatedly on the roll of toilet paper.

Hayashi Paper will be producing the new Koji Suzuki toilet paper book starting June 6th for horror lovers… and bathroom lovers.

Bathroom Reading Material
Incorporate entertaining and informative content with bathroom products, such as toilet paper novels, to enhance the customer experience.
Interactive Storytelling
Embrace unconventional ways of storytelling, such as printing on unconventional mediums, to capture consumer attention and promote engagement.
Novelty Products
Create unique products, such as novelty toilet paper, to stand out in the market and attract consumers through humor and entertainment.

Industries Being Reshaped

Publishing
Publishers can explore innovative ways of distributing and printing content, such as toilet paper novels, to reach wider audiences and add value to their offerings.
Consumer Goods
Consumer goods companies can incorporate unconventional materials, such as toilet paper, to create unique products and generate buzz in the market.
Entertainment
The entertainment industry can expand its reach and engage audiences by exploring non-traditional mediums, such as toilet paper, to convey compelling storytelling experiences.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 45%
Freshness 8%

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