Seems as though a lot of designers these days are inspired by the age old hand to hand combat weapon, brass knuckles. Also called knuckle dusters or knucks, they are appearing as everything from heels on shoes to handles on handbags -- even wine openers, umbrella handles, plush toys and jewelry. This is an innovation that literally kicks butt.
Implications - The glamorization of everyday activities that get little recognition is something that consumers are continuously excited about and willing to buy into. By turning a scrubber into a brass knuckled cleaning tool, the chore of cleaning has been turned into a fun and badass war against dirt. Brands that change undesirable tasks into enjoyable processes will reap great rewards.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 62%
Freshness 8%
