Burberry recently previewed their Wrap Strap Watch at the Burberry Prorsum Spring/Summer 2009 men's runway show.
The Wrap Strap Watch has an urban chic feel to it and seems to be inspired by safari colors. These classy timepieces contain military-like dials, while the hour and minute hands are in Luminova.
You can pick one of these Swiss-made, snake-like Wrap Strap Watches in Burberry stores for around $500.
Implications - With the recent economic downturn, many consumers are looking to dress casually as empathetic solidarity for their peers. The fashion industry is thus offering luxury goods with watered-down looks to meet this consumer demand. Corporations can expect their competitors to follow suit and introduce less luxurious design elements into their product lines.
What's Driving This Trend
- Casual Luxury
- Opportunity to offer luxury goods with more casual and approachable designs to meet consumer demand during economic downturn.
- Watered-down Looks
- Innovation opportunity to introduce less luxurious design elements into product lines to appeal to cost-conscious consumers.
- Safari-inspired
- Potential for incorporating safari colors and themes into fashion accessories to create a unique and on-trend appeal.
Who This Affects Most
- Fashion
- Fashion industry can capitalize on the trend for casual luxury by offering watered-down looks and safari-inspired designs in their product lines.
- Luxury Goods
- Opportunity for luxury goods industry to adapt their designs to meet consumer demand for more casual and affordable luxury options.
- Accessories
- Innovation opportunity for accessories industry to incorporate safari colors and themes into their products, such as watches, to appeal to trendy consumers.
