We’ve seen free cruises before for last minute travelers, but a German cruise line is offering refunds for women who get pregnant while on board their line.
Starting this May, TUI Cruises has promised to return the fare to women who walk off Mein Schiff, their newest liner, with a bun in the oven, should this be their honeymoon vacation.
“The company, a joint venture with US-based Royal Caribbean Cruises, says the promotion backs a German Government campaign to lift the country’s declining birth rate,” The Age explains.
They will, of course, need to provide evidence.
Why This Trend Is Growing
- Refund for Pregnancy
- Offering refunds for women who get pregnant while on board a cruise presents a disruptive innovation opportunity in the travel industry.
- Promoting Birth Rate
- Supporting a government campaign to increase birth rates through promotions and incentives offers a disruptive innovation opportunity for cruise lines.
- Evidence Requirement
- Implementing evidence requirements for pregnant passengers opens up a disruptive innovation opportunity in the cruise industry.
Industries Being Reshaped
- Travel
- The travel industry can benefit from offering refund incentives for pregnant passengers, attracting more customers and promoting customer loyalty.
- Cruise
- Cruise lines can leverage the promotion of birth rates to differentiate themselves and appeal to a specific target market, potentially increasing their customer base.
- Hospitality
- The hospitality industry can explore partnerships with cruise lines to provide specialized services and accommodations for pregnant travelers, creating a niche market and increasing revenue.
