Low-Key Life Vests

The Sleek ‘Swim Guard' Stays Put Until It's Inflated

We all know that we should wear life vests when swimming or playing in open water, but that doesn’t mean we always do. The Swim Guard by Steffen Reiter makes it easy to wear a life vest every time with this sleek design that stays put until it’s deployed.

Unlike bulky life vests, the Swim Guard is designed to lay close to the body. It sits on the upper torso so as not to interfere with the range of motion around the midsection. A gas cartridge provides the power for the inflating mechanism; when it’s deployed, a GPS signal is sent to the nearest rescue center so that you can be located quickly.

Slim Life Vests
Slim, form-fitting life vests that are comfortable and nonrestrictive.
Inflatable Life Vests
Innovative life vests with inflatable mechanisms that stay compact until activated.
Connected Life Vests
Life vests equipped with GPS technology to quickly locate individuals in emergency situations.

Industries Being Reshaped

Water Sports
Opportunities for incorporating slim, inflatable life vests into various water sports activities.
Safety Equipment
Disruptive innovation opportunities for creating more comfortable and advanced life vests for general safety purposes.
Search and Rescue
Utilizing connected life vests with GPS technology to improve search and rescue operations.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 3%
Freshness 8%

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