Military Menswear

Designers Do Battle On the Runway for Fall 2009

Designers are taking it back to the front lines this fall with military-inspired menswear.

Everyone from Burberry to D & G and John Galliano have featured heavily-structured jackets with a Victorian twist to create this hot men's fashion phenomenon for Fall 2009.

WWII and French Navy officers were Burberry’s biggest inspiration, manifested in tailored jackets and two-toned pea coats. Other designers such as D & G have instead taken to embroidered patterns which are in turn inspired by old military designs.

History is making a comeback this fall, so don’t forget about your combat boots and lots of leather!

Military-inspired Menswear
Opportunity for designers to create structured jackets with a Victorian twist and embroidered patterns inspired by old military designs.
Tailored Jackets and Two-toned Pea Coats
Opportunity for fashion brands to incorporate WWII and French Navy officer-inspired designs into their collections.
History-inspired Fashion
Opportunity for designers to embrace historical themes and create fashion pieces that harken back to past eras.

Sectors Adopting This

Fashion
Fashion brands can capitalize on the military menswear trend by designing and producing military-inspired clothing.
Footwear
Opportunity for footwear brands to promote combat boots as a key accessory to complete the military-inspired look.
Leather Goods
Leather goods companies can benefit from the trend by offering leather accessories and garments that complement the military-inspired fashion.
SCORE
5.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 71%
Freshness 8%

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