Departing from Guadalajara city in Mexico to the Tequila town is this great and trendy ride, that takes you on a journey into the making of Tequila, you can enjoy a new way of tasting many different Tequilas, visit an old tequila Factory and eat great food while listening to Mariachi music and looking a dance exhibition of Folk dances, this train trip will take you on just one day into a different experience, unique in your life, just say cheers!
Key Themes Behind This Trend
- Alcohol Tourism
- There is an opportunity for more unique and immersive alcohol-related experiences such as taking people on tours and tastings of local spirits and breweries.
- Train Tourism
- Opportunities exist for more theme-based train rides such as historical, cultural and natural ones, that provide unique experiences for travel enthusiasts.
- Experiential Travel
- The trend of more immersive and interactive experiences while traveling, such as Tequila Express, offer opportunities for travel companies to create unique packages and tours for customers.
Where This Applies
- Travel and Hospitality
- Companies within the travel and hospitality industry can look to develop more unique and immersive experiences for customers, such as the Tequila Express train ride.
- Food and Beverage
- Opportunities for innovation in the beverage industry exist as travelers continue to seek out unique and flavorful drinks and spirits during their travel experiences.
- Entertainment
- Cultural events such as Mariachi performances and Folk dances that are featured on the Tequila Express provide opportunities for event planners and organizations to expand their offerings for audiences seeking more cultural experiences.
