It doesn't get any more cheesy or badly photoshopped than these German Broadway Fashion ads.
Three ads show money notes of “The United Hearts of Mankind†with a theme of Tolerance, Love & Peace with references to popular Broadway musicals.
Ok, we get it, the clothing line is named Broadway Fashion, so a Broadway reference is a must.
The ads were done by Leagas Delaney, Hamburg, Germany.
Implications - The photographer who captured the ads is Bernd Possardt, who had his hands full with all of the models. The models were photoshopped onto the money notes along with images of balloons, hearts, birds and buildings. The Broadway Fashion ad is certainly different and was definitely made to grasp attention.
What Makes This Trend Stand Out
- Cheesy Ads
- Disruptive innovation opportunity: Create unique and attention-grabbing advertisements through unconventional and exaggerated visuals.
- Broadway Fashion
- Disruptive innovation opportunity: Combine elements of fashion and popular culture to create a distinct and memorable brand identity.
- Photoshopped Clothing
- Disruptive innovation opportunity: Integrate digital editing techniques into fashion marketing to create visually captivating and surreal images.
Sectors Adopting This
- Fashion Advertising
- Disruptive innovation opportunity: Explore new approaches to advertising in the fashion industry by embracing creativity and pushing boundaries.
- Photography
- Disruptive innovation opportunity: Experiment with unconventional photography styles and techniques to create visually striking and imaginative images.
- Apparel
- Disruptive innovation opportunity: Combine fashion with digital artistry to create unique and eye-catching designs that cater to a niche market.
