Avant-Garde Eyeshadow

Solange Knowles Rocks a Ridge of Blue Eye Makeup

Solange Knowles, the younger sister of international superstar Beyonce Knowles and a singer-songwriter in her own right, was spotted leaving the NBC studio after taping a performance for "Late Night with Jimmy Fallon."

Solange Knowles was wearing a studded vest, ruffled miniskirt, an inverted happy face shirt, and aqua platform heel-booties.

The thing that stood out was her eye makeup: It extended from lid to lid across the bridge of her nose.

Zimbo reports that the singer was trying to match her shoes, but I think she was going for the Chanel handbag.

Bold Eyeshadow
The trend of bold eyeshadow extending from lid to lid is gaining popularity among edgy fashion enthusiasts.
High-contrast Makeup
High-contrast eyeshadow is becoming more mainstream and offers an opportunity for makeup companies to develop unique and bold color palettes.
Multifunctional Products
There is an opportunity for makeup brands to market multifunctional products that can be used as eyeshadow, eyeliner, and brow filler.

Sectors Adopting This

Beauty and Cosmetics
The beauty and cosmetics industry can capitalize on this trend by offering new and innovative bold eyeshadow products and palettes.
Fashion
The fashion industry can incorporate this bold makeup trend in their runway shows and photo shoots to attract a younger and edgier demographic.
Marketing and Advertising
Marketing and advertising agencies can use this trend to highlight individuality and expressiveness in their campaigns for beauty and fashion brands.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 35%
Freshness 8%

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