Paper Softseating

Foldable Paper Furniture

Paper Softseating is a series of products by Molo design made entirely from kraft paper, utilizing a flexible honeycomb structure to fan open into stools, benches and loungers. Each of the sizes and types of softseating can compress like a big book for storage. Softseating belongs to Molo's family of expandable / compressible honeycomb structures that includes the award winning paper and textile softwalls. The idea of softhousing is that furniture and private rooms such as bedrooms, can fold away when not in use, lending space back to the main room of an open plan, for work, play or home use.
I think that this is the way we are going to live in the furture - with light, flexible, foldable furniture

Foldable Furniture
The trend of foldable furniture made from materials such as kraft paper has the potential to disrupt the furniture industry by offering space-saving, flexible solutions.
Compressible Structures
The trend of using flexible honeycomb structures for furniture and architectural applications can disrupt the materials industry by providing lightweight, easily transportable alternatives.
Sustainable Design
The trend of using eco-friendly materials like kraft paper for furniture design has the potential to disrupt the home goods industry by providing responsible, sustainable options for consumers.

Sectors Adopting This

Furniture
The furniture industry could innovate by incorporating the trend of foldable furniture and flexible honeycomb structures to create designs that are adaptable and space-efficient.
Materials
The materials industry can explore disruptive innovations by developing new materials like kraft paper that are lightweight, eco-friendly, and flexible for furniture and architectural applications.
Sustainability
The home goods industry can take advantage of the trend towards sustainable design by incorporating eco-friendly materials into their product lines and promoting environmentally responsible options for consumers.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 75%
Freshness 8%

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