Brassage, a bra the inventor claimed would improve breast health by massaging away toxins, has been pulled from the market. Once sold by Intimate Health for $59 USD, the bra had received rave reviews in ELLE, Teen Magazine, and Consumers’ Digest, among many other elite media outlets.
The Brassage was pulled after ABC’s GMA report showed there was no medical science backing up the inventor, Christina Erteszek’s, claims and argued that it was ‘exploitative’.
Unfortunately for women, this is one great trend idea that did not pan out.
Why This Trend Is Growing
- Intimate Health Products
- Opportunity for disruptive innovation in creating evidence-based and scientifically-backed intimate health products.
- Toxin-removing Wearables
- Potential for disruptive innovation in developing wearable technology that can effectively and safely remove toxins from the body.
- Evidence-based Health Claims
- Emerging trend towards consumer demand for health products with credible scientific evidence to support their claims, offering an opportunity for disruptive innovation in the industry.
Industries Being Reshaped
- Intimate Wear
- Disruptive innovation opportunity in creating intimate wear products that combine comfort and style with evidence-based health benefits.
- Wearable Technology
- Growing industry for disruptive innovation in developing wearable devices that target specific health and wellness concerns, such as toxin removal.
- Health and Wellness
- Opportunity for disruptive innovation in the health and wellness industry, focusing on evidence-based products and services that address consumer needs.
