Illustrated Fashion Editorials

Jonas Lofgren's OffBeat Style Icons In Designer Wear

Ever expected to see Chlöe Sevigny, Mary-Kate Olsen, Diane Vreeland and Edie Beale unite in a fashion editorial?

Jonas Löfgren's Lula Magazine #8 A Perfect Mess illustrations are a surprising editorial featuring two generations of women who reflect an individualist and creative sense of style, here featured wearing last season's creations.

Dark and blurry lines whimsically portray these offbeat style icons in designer creations. The images show Chlöe Sevigny in Louis Vuitton, Edie Beale in Chanel, Diane Vreeland in Marc Jacobs and Mary-Kate Olsen in Lanvin.

"As is so often the case when it comes to fashion, Diane Vreeland said it best: 'Too much good taste can be boring,'" A Perfect Mess said.

Illustrated Fashion Editorials
Opportunity for fashion magazines and brands to explore illustrated fashion editorials as a unique and eye-catching way to showcase designer wear.

Industries Being Reshaped

Fashion Magazine Publishing
Opportunity for fashion magazine publishers to incorporate illustrated fashion editorials in their print and online platforms.
Fashion Brands
Opportunity for fashion brands to collaborate with illustrators to create illustrated fashion editorials as a form of creative marketing.
Art and Design
Opportunity for artists and designers to showcase their skills by creating illustrations for fashion editorials, merging fashion and art in a unique way.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 75%
Freshness 8%

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