This Burger Grease Art campaign has a man using the grease from Arby’s competitor’s burgers to create a giant reproduction of Da Vinci’s "Mona Lisa." Although watching this video can be difficult, especially after a large greasy meal, I must admit that the man is very talented in reproducing Da Vinci’s masterpiece.
Implications - Calories and the control of cholesterol can be a touchy subject for many consumers; however, this Arby's ad approaches the issue in a way that is easily accepted by a wide audience. Incorporating iconic imagery and a more lighthearted note to the issue while still bringing it to light as a downfall of competitors is a difficult task that Arby's has seemed to conquer.
Key Themes Behind This Trend
- Grease Art
- The use of unconventional materials and media in creating art is becoming increasingly popular, presenting an opportunity for artists to expand their creativity and offerings.
- Humorous Advertising
- Humorous and playful advertising campaigns can help companies to approach more serious issues in a way that is easier for audiences to accept and engage with.
- Awareness Through Parody
- Creating parody pieces of iconic works of art can effectively bring attention to important issues, potentially creating opportunities for companies looking to raise awareness.
Where This Applies
- Fast Food
- Fast food companies can leverage unusual materials or humorous campaigns, such as this one, to generate brand awareness and stand out in a crowded market.
- Art
- Artists exploring new materials can find innovative ways to create unique works that appeal to an increasingly diverse market.
- Advertising
- Advertising agencies can help companies to create playful campaigns that approach delicate subjects in an engaging and memorable way.
