You gotta love what's coming out of MIT. One of their latest projects, Sixthsense, is a wearable projector that interacts with your surrounding environment by overlaying interactive content over everyday items that allow the user to find out more information.
Personally, I'm a particular fan of being able to turn an image within a newspaper into video and projecting a watch face onto your wrist to tell the time.
Implications - With the rise of blogging and social media, the face of print media is changing to incorporate elements of the digital age that are enticing for the tech-savvy consumer who still appreciates the need for print papers.
Key Themes Behind This Trend
- Wearable Technology
- The development of interactive wearable devices such as Sixthsense presents opportunities for creating new consumer experiences and enhancing personal connectivity.
- Augmented Reality
- The integration of interactive content into everyday items through technologies like Sixthsense opens up possibilities for immersive user experiences and innovative advertising strategies.
- Print Media Transformation
- The incorporation of digital elements into print media, as demonstrated by Sixthsense, offers potential disruptive innovation opportunities for print publishers to engage with tech-savvy consumers.
Where This Applies
- Technology
- The development of Sixthsense and similar interactive wearables creates a disruptive innovation opportunity for the technology industry to create new consumer products and services.
- Advertising
- The integration of augmented reality through wearable technology like Sixthsense presents disruptive innovation opportunities for the advertising industry to create immersive and interactive brand experiences.
- Publishing
- The transformation of print media with digital elements, exemplified by Sixthsense, offers disruptive innovation opportunities for publishers to adapt to the evolving preferences of tech-savvy consumers.
