Amnesty International’s latest ad campaign uses a wedding photo of a just-married young couple in which the husband is physically abusing the bride. This ad works well by catching your attention with its imagery, but it also delivers a clear message that domestic abuse begins way before a couple gets married. Pop icon Rihanna should take a close look at this advertisement.
The campaign was created by advertising agency Air Brussels, Belgium with creative direction by Marie-Laure Cliquennois, Grégory Ginterdaele and Didier Naert. The copy was written by Wouter Huyghe.
What Makes This Trend Stand Out
- Pre-wedding Counseling
- Counseling at pre-wedding stages to identify potential domestic abuse and take steps to prevent it.
- Awareness Campaigns
- Creating more awareness campaigns to educate people on the signs and risks of domestic violence.
- Technology-based Solutions
- Incorporating technology into developing solutions that detect and prevent domestic violence in relationships.
Sectors Adopting This
- Psychology and Counselling Services
- Developing pre-wedding counseling and post-wedding therapy services for couples to prevent and address domestic violence.
- Non-profit/activist Organizations
- Partnering with these organizations to create awareness campaigns that educate people on domestic violence and its effects.
- Technology and Security Industry
- Developing technology-based solutions such as wearable tech or apps to detect and prevent domestic violence.
