Pom-Pom Power

Little Baubles of Style Invade Fall 2009 New York Fashion Week Collections

During the fall 2009 New York fashion week, an unlikely, happy and familiar image appeared in three runway shows (thus far). The humble pom-pom was seen at Diane von Furstenburg, at Duckie Brown and at Monarchy.

With New York's Mercedes Benz fashion week just having kicked off on Friday, there may be more pom-poms in our near future.

Implications - What makes fashion so captivating is that it is one of the most innovative industries in the world, so it's never a surprise to see a designer who incorporates truly unexpected features in his/her designs. This collection of fashion is a great example of how the fashion industry keeps consumers fascinated year after year by boldly embracing the unexpected and the unusual.

Pom-pom Fashion
Disruptive innovation opportunity: Explore the use of pom-poms in fashion collections to add a playful and unexpected element.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Embrace the unexpected and unusual in fashion designs to captivate consumers and drive fascination.
SCORE
2.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 4%
Freshness 8%

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