The glam rock of the 70s comes to life in the editorial ‘Le Chic’ in the February 2009 issue of W Magazine.
Pairing ultra-feminine dresses with bold hair and makeup for a dramatic evening look, Alex White styled models Lara Stone, Edita Vilkeviciute, Amanda Laine, Sigrid Agren and Constance Jablonski for photographers Mert Alas and Marcus Piggott.
The black & white photoshoot features pieces from Salvatore Ferragamo, Gianfranco Ferre, Dries Van Noten, Alberta Ferretti, Yves Saint Laurent, Balenciaga, Fendi, Versace, Louis Vuitton, Valentino and Chanel.
What Makes This Trend Stand Out
- 70s Glam Rock Fashion
- Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for recreating the bold, dramatic look of 70s glam rock fashion.
- Bold Hair and Makeup
- Disruptive innovation opportunity: Develop innovative cosmetic products and techniques to achieve bold and avant-garde hair and makeup styles for special occasions and events.
- Black & White Editorials
- Disruptive innovation opportunity: Incorporate new technologies and interactive elements into black & white fashion editorials to enhance viewer engagement and create immersive experiences.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrate technology-driven solutions like augmented reality and virtual reality into the fashion industry, offering customers new ways to explore and interact with clothing and accessories.
- Cosmetics
- Disruptive innovation opportunity: Develop inclusive and sustainable makeup and hair product lines that cater to a wide range of skin tones and hair types, while minimizing environmental impact.
- Photography
- Disruptive innovation opportunity: Combine AI-powered image recognition and editing tools with traditional photography techniques to create stunning black & white editorials with enhanced efficiency and creativity.
