I just love these novelty gum packs; I included packs with my Christmas gifts this year, and they were a hit! Each box contains 8 pieces of chewing gum. What makes them so fun are the graphics and captions on each unique box.
Here are just a few of my favorites: “Tastes Like Chicken, doesn’t everything?”, “Don’t Waste My Daytime Minutes”, “How about a nice big pack of shut the hell up!”, “Ass Kisser, gum for brown nosers,” “Let’s Pretend I Give A #### Gum, No, what I really mean is ‘Shut up or go away - take your choice” and “Bigger Bitch, Seriously. I really hate you.”
Key Themes Behind This Trend
- Novelty Chewing Gum
- Disruptive innovation opportunity to create unique chewing gum packs with graphics and captions that cater to different preferences.
- Expressive Packaging
- Disruptive innovation opportunity to design gum packaging with bold and provocative messages that allow users to express their opinions.
- Humor as a Selling Point
- Disruptive innovation opportunity to market chewing gum by incorporating humorous and edgy slogans on the packaging to attract consumers.
Where This Applies
- Confectionery
- Disruptive innovation opportunity for confectionery companies to diversify product offerings by introducing novelty chewing gum with unique packaging.
- Gifting
- Disruptive innovation opportunity for the gifting industry to incorporate novelty chewing gum packs as quirky and funny gift options.
- Marketing and Advertising
- Disruptive innovation opportunity for marketing and advertising agencies to leverage expressive gum packaging as a creative promotional tool for brands and campaigns.
