When you take adorably girlie brands like Hello Kitty and make it over to infuse a little more edge, you probably wouldn't expect to see creative results as punk and gothic as these fashions.
Sanrio partnered with MAC cosmetics (who have previously had a Barbie cosmetics line as well) on limited edition makeup which hits stores mid-February. To celebrate, MAC hired designers Blumarine, Herve Leger, Catherine Malandrino, Charlotte Ronson, Elie Saab, Kai Kuhne, Rosa Cha, Ruffian, Tadashi Shoji, The Blonds, threeasFOUR, Tibi, Vicente Villarin, Giles, Sinha Stanic, Dress 33, Emmanuel Ungaro, Manish Arora, Bumseok Choi, Qiu Hao, Zimmerman, Kate Sylvester and Shu Chi Huang to concoct Hello Kitty-inspired couture pieces for a joint fashion show with V Magazine earlier this month in New York.
The pieces are currently being auctioned on eBay with proceeds going to the Fashion Institute of Technology. Most pieces are currently listed around $200, which is not bad, although they still have 9 days to go.
Source: Style.com
What's Driving This Trend
- Punk Hello Kitty
- Disruptive innovation opportunity: Collaborations between edgy fashion designers and cute brands like Hello Kitty to create unique and unexpected fashion styles.
- Limited Edition Makeup
- Disruptive innovation opportunity: Creating exclusive and limited edition makeup lines in collaboration with popular brands to generate excitement and drive sales.
- Fashion Institute of Technology
- Disruptive innovation opportunity: Partnering with educational institutions to fundraise through unique auction events featuring fashion collaborations and collectible pieces.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introducing unconventional and boundary-pushing designs that blend different aesthetics and target niche markets.
- Cosmetics
- Disruptive innovation opportunity: Collaborating with well-known brands and designers to create limited edition makeup collections that create buzz and attract new customers.
- Education
- Disruptive innovation opportunity: Partnering with fashion-related institutions to create fundraising events and auctions that showcase unique fashion collaborations and support education initiatives.
