LED lights highlight the beauty and sensuality of Alberta Ferretti's collection in this new flagship store in Los Angeles.
Using Perspex screens, which are both transparent and reflective, London architects Sybarite create interesting shadows that permit the flow of light.
The bespoke stainless steel rails in smoky black give support to clothes. The simplicity of the concrete, steel, plaster, and fiberglass (all polished or lacquered) enhance their reflective properties.
Behind apparent simplicity, there’s also innovation, as Dezeen points out: “The freestanding elliptical rails are made from a new ‘black’ stainless steel, a technique developed especially for Alberta Ferretti.”
What's Driving This Trend
- Ethereal Lighting
- Opportunity to incorporate LED lights to enhance the visual experience and ambiance of retail spaces.
- Reflective Materials
- Using Perspex screens and reflective surfaces to create interesting shadows and highlight product displays.
- Innovative Rail Systems
- Developing bespoke rail systems made from new materials to provide functional and aesthetic support for clothing displays.
Who This Affects Most
- Fashion Retail
- Opportunity to create immersive and visually appealing retail experiences through the use of ethereal lighting and reflective materials.
- Architecture and Design
- Opportunity to integrate innovative rail systems and reflective materials into retail spaces to enhance aesthetics and functionality.
- Lighting Design
- Opportunity to collaborate with fashion retailers to create custom lighting solutions that enhance product displays and create a unique shopping experience.
