Flooding McDonald’s is a 15 second film from Danish creative agency, Superflex to show the dramatic negative effects of climate change.
They built a life size replica of a restaurant, then filled it with water and filmed the results.
"The artists hope Flooded McDonald's will hint at the impotence of large multinationals in the face of climate change and question with whom ultimate responsibility lies," the Telegraph says.
This brilliant campaign hits you hard in the face with an extreme example of what life would be life if climate change isn't addressed.
Why This Trend Is Growing
- Climate Change Awareness
- Disruptive innovation opportunity: Developing creative and impactful campaigns that raise awareness about the negative effects of climate change.
- Experiential Marketing
- Disruptive innovation opportunity: Creating immersive and interactive brand experiences that leave a lasting impression on consumers.
- Social Activism
- Disruptive innovation opportunity: Leveraging art and advertising to spark conversations about important social and environmental issues.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Finding unconventional and attention-grabbing ways to promote products and services.
- Art and Design
- Disruptive innovation opportunity: Using creativity and visual storytelling to address societal and environmental challenges.
- Fast Food
- Disruptive innovation opportunity: Incorporating sustainability initiatives into fast food chains to combat climate change and promote responsible consumption.
