These ads for RoSana psychological counseling invite you to 'look inside yourself' by flipping your eyeballs 180 degrees and literally looking INSIDE yourself.
Well, with a deeply thinking man and woman having their eyeballs turn around exorcist-style, that is what these ads by ad agency Grey, Bucharest seem to communicate.
The campaign was photographed by Mircea Mocanu with creative director Claudiu Dobrita, art director Bob Toma and copywriter Alex Strimbeanu.
Implications - Urban environments are infiltrated with an abundance of advertisements which have gradually made consumers desensitized to their messages. Consumers now absorb ads which stand out for their shocking or taboo qualities. Companies can develop memorable marketing campaigns by utilizing these strategies.
What Makes This Trend Stand Out
- Shocking Advertising Campaigns
- Companies can develop memorable marketing campaigns by utilizing shocking or taboo qualities in their ads.
- Desensitization to Traditional Advertising
- Consumers are becoming desensitized to traditional advertising, making it necessary for companies to stand out with unique campaigns.
- Infiltration of Urban Environments
- Urban environments are filled with an abundance of advertisements, requiring companies to create campaigns that can infiltrate and stand out in these spaces.
Sectors Adopting This
- Advertising
- The advertising industry has the opportunity to create innovative campaigns that break the mold of traditional advertising tactics.
- Psychological Counseling
- Psychological counseling services, such as RoSana, could consider taking a unique and attention-grabbing approach to their marketing strategies.
- Photography
- Photographers and creative directors have the opportunity to work on bold and memorable campaigns that push the limits of what is traditionally acceptable in advertising.
