Valentino rides the 90s supermodel wave in its Spring/Summer 2009 ad campaign with Stephanie Seymour. And while Naomi Campbell and Linda Evangelista hash it out in Dsquared2’s Spring 2009 ad, Seymour fronts this campaign on her own.
Seymour was captured by Mert Alas & Marcus Piggott wearing nothing but a Valentino bag in some of the shots. She wears beautiful dresses from the new Valentino collection in the rest of the ads.
Whenever I think of Stephanie Seymour, I instantly think of her playing the bride in one of the most iconic music videos of all time, “November Rain” by Guns ‘N Roses.
What Makes This Trend Stand Out
- Revival of 90s Supermodels
- The trend of featuring 90s supermodels in ad campaigns can create opportunities for fashion brands to appeal to Gen X and Millennials who have a nostalgic connection to these models.
- Provocative Advertising
- The use of risqué and controversial ads in fashion campaigns can be a way for brands to grab people's attention and generate online buzz, but can also be a double-edged sword if viewers find the ads offensive.
- Artistic Fashion Photography
- The trend of using high-fashion models and creative photography in ad campaigns can create opportunities for photographers and production companies to showcase their skills and collaborate with fashion brands.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the use of supermodels and provocative advertising to stand out from competitors and appeal to younger customers who value edgy campaigns.
- Photography
- The photography industry can benefit from partnering with fashion brands to capture high-end fashion shots featuring top models and creative concepts.
- Marketing and Advertising
- The marketing and advertising industry can innovate new ways to produce attention-grabbing and viral campaigns that help fashion brands to create buzz, drive sales, and increase brand awareness.
