The new Spring Summer 2009 ad campaign for Prada by photographer Steven Meisel has a theme of queue. Yes, a queue!
But this isn’t your usual supermarket checkout queue. It’s a queue of top models wearing the items from the latest Prada collection and looking all fabulous and stuff.
The ads feature models Nimue Smit, Giedre Dukauskaite, Sigrid Agren, Toni Garrn, Katrin Thormann, Viktoriya Sasonkina and Ymre Stiekema.
I don’t know why, but for some reason these ads remind me of the famous Greek sculptures of the Parthenon pediments. Hey, queues at fashion retailers during big sales often result in fights, so there’s a common war theme. You can see a photographic recreation of these Greek sculptures by Eugenio Recuenco below.
What's Driving This Trend
- Queue-themed Ad Campaigns
- Disruptive innovation opportunity: Develop queue-themed ad campaigns to create a unique and eye-catching marketing strategy.
- Fashion Campaigns Inspired by Ancient Art
- Disruptive innovation opportunity: Combine fashion campaigns with elements of ancient art to create visually striking and culturally rich advertisements.
- Fashion Model Lineups as Artistic Expressions
- Disruptive innovation opportunity: Explore creative ways to showcase fashion models in lineups, taking inspiration from artistic expressions like Greek sculptures.
Who This Affects Most
- Fashion Advertising
- Disruptive innovation opportunity: Integrate unique and unconventional elements in fashion advertising campaigns to capture audience attention and stand out in a competitive market.
- Art and Fashion Collaboration
- Disruptive innovation opportunity: Foster collaborations between the art and fashion industries to create innovative and visually captivating campaigns that bridge the gap between different artistic expressions.
- Retail and Fashion Events
- Disruptive innovation opportunity: Incorporate experiential elements in fashion events and retail spaces, emphasizing creativity and artistic flair to provide customers with a unique shopping experience.
