Diunsa, a retailer in Honduras, utilizes the fascination with myths to promote its sales.
The campaign shows grainy obscure pictures of Big Foot, a UFO and the Loch Ness monster with a tagline that reads, “Some things you really can believe. 50% off in all stores.”
The ads were created by Publicidad Comercial Lowe Honduras with Juan Jesús Martínez as general creative director and Enrique Zaldivar pulling the duty of creative director, copywriter, art director AND illustrator.
Why This Trend Is Growing
- Mythvertising
- Opportunity for businesses to utilize myths and legends to create captivating advertising campaigns.
- Grainy Obscure Pictures
- Potential to appeal to consumers' curiosity and generate interest through the use of mysterious and intriguing visuals.
- Promotional Discounts
- Innovative ways to offer discounts and promotions by tying them to unique and attention-grabbing concepts like mythical creatures.
Industries Being Reshaped
- Retail
- Opportunity for retailers to use mythvertising to attract customers and promote sales.
- Advertising
- Potential for advertising agencies to explore creative ways to incorporate myths and legends into their campaigns.
- Art and Design
- Opportunity for artists and designers to create captivating visuals that evoke curiosity and mystery.
