Curated T-Shirts

Kate Moss Shocks on the 'Oh My Coke' T-Shirt From Rumplo

It is hard (most certainly in the UK) to find a really good site selling artistic, non-tacking t-shirts. Fortunately Rumplo has come to the rescue. They also let you send them by post so you can have them shipped straight to friends, and the site also offers limited edition designs.

Rumplo collects t-shirts designed by artists all over the world and sells them in one place, a one stop shop for printed awesomeness. Rumplo tees start around $35 which makes them affordable pieces of art for anyone's clothing collection. The seven days of the week pack rings in at a mere $150. They all make strong fashion statements with brilliant results.

I am particularly fond of the Kate Moss t-shirt which features the super model with a bleeding nose (sold out) and the ‘Son Of A Gun’ yellow design.

Artistic T-shirts
There is an opportunity for disruptive innovation in the fashion industry by offering curated collections of artistic t-shirts.
Global Artist Collaboration
Creating a platform that collects t-shirt designs from artists worldwide and sells them in one place can be a disruptive innovation in the fashion industry.
Limited Edition Fashion
The concept of offering limited edition t-shirt designs can drive demand and create a disruptive innovation opportunity in the fashion industry.

Where This Applies

Fashion
The fashion industry can leverage curated artistic t-shirts to attract a new customer base and disrupt the traditional clothing market.
Online Retail
By creating an online platform that sells curated t-shirt designs, the online retail industry has the potential to disrupt the traditional brick-and-mortar retail model.
Art and Design
The art and design industry can explore collaborations with fashion brands to showcase artists' work on limited edition t-shirts, creating a disruptive innovation in both sectors.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 38%
Freshness 8%

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