Web designer, Jason Sadler, is offering up his daily wardrobe choices as advertising space with his ‘I Wear Your Shirt’ campaign.
In 2009, Sadler will wear a company’s shirt for one day every day of the year.
Each day is being sold at “face value.” So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.
If he manages to sell all 365 days, Sadler will make $66,795 for the year.
Why This Trend Is Growing
- Wardrobe Advertising
- Opportunity for companies to turn individuals into walking advertisements by sponsoring their daily wardrobe choices.
- Personal Branding
- Individuals can leverage their personal style as a platform for advertising and monetization.
- Creative Marketing
- Innovative approaches to marketing that utilize unconventional mediums such as clothing.
Industries Being Reshaped
- Advertising
- Potential for brands to reach a wider audience through wardrobe advertising.
- Fashion
- Fashion industry can collaborate with brands to offer sponsored wardrobe choices to consumers.
- E-commerce
- Opportunity for online retailers to sponsor individuals' wardrobe choices and drive traffic to their websites.
