This unique ‘Garment Graffiti’ is the work of London-based artist Thomas Voorn, who creates artistic urban signs in public places using pieces of clothing collaged together to form the lettering of the message.
His work appears in the most obvious spots and also in the most unexpected places--anywhere from brick walls to grassy fields.
His latest project is ‘A Designers Poem’ for B Store in London which is on display until January. With a mix of some of the fashion brand names that are sold at B Store, Voorn created the slogan ‘COSMIC CHRISTIAN CEREMONY,’ which references designers Cosmic Wonder Light Source, Hans Christian Madsen and Opening Ceremony.
What Makes This Trend Stand Out
- Clothing Collage
- The trend of using collages of clothing to create artistic urban signs in public places creates an opportunity for fashion and art industries to collaborate on new forms of branding and advertising.
- Unconventional Advertising
- The trend of using unconventional locations like grassy fields for artistic urban signs creates an opportunity for outdoor advertising companies to explore new ways of reaching audiences.
- Brand Collaboration
- The trend of collaborating with artists to create unique and eye-catching designs creates an opportunity for fashion retailers to stand out from their competitors and generate buzz around their products.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the trend of using collages of clothing to create artistic urban signs in public places to create unique and eye-catching designs for their products and marketing campaigns.
- Art
- The art industry can collaborate with fashion retailers on the trend of using collages of clothing to create artistic urban signs in public places to create unique forms of branding and advertising for their clients.
- Outdoor Advertising
- The trend of using unconventional locations like grassy fields for artistic urban signs creates an opportunity for outdoor advertising companies to explore new ways of reaching audiences and differentiate themselves from traditional billboard advertising.
