This IKEA skull is part of an installation called ‘Mission Creep’ shown at the French saint-étienne biennale. The skull is made from recycled cartons and has been fastened with IKEA measuring tape. Talk about product placement!
IKEA has to be the master of product placement. I have wondered for some time how the international mega store landed the Oyster Card deal with the London Underground systems0, where all the supplied Oyster Cards come in IKEA-colored plastic wallets with their logo on it.
Back to the skull: it was created by artist Ivan Twohig and can be picked apart and reassembled anywhere.
Why This Trend Is Growing
- Recycled Product Design
- There is a growing trend of using recycled materials in art and design, creating opportunities for innovative product development with sustainable materials.
- Branded Installation Art
- Art installations incorporating branded elements present a unique form of marketing, providing opportunities for businesses to engage with audiences in creative and memorable ways.
- Eco-conscious Artistry
- Artists using eco-friendly materials and techniques are tapping into the increasing consumer demand for environmentally conscious products and experiences.
Industries Being Reshaped
- Art and Design
- The art and design industry can explore new avenues for sustainable product development, incorporating recycled materials to create unique and environmentally friendly artworks.
- Marketing and Advertising
- Brands can leverage branded installation art to create immersive brand experiences and connect with their target audience on a deeper level.
- Sustainability and Environmental Industries
- The sustainability and environmental industries can collaborate with artists and designers to promote eco-friendly materials and practices, fostering innovation in sustainable art and design.
