Locker Room Fantasy Editorials

Lara & Natasha Work It Out in V Magazine

The recent V55 issue of V Magazine features an editorial concept that is every guy’s dreams: a fantasy of two models in the locker room.

However, since this is V Magazine and not Maxim, the models had some kind of clownish make-up on their faces.

Photographed by Willy Vanderperre, the IT model of the moment Lara Stone and Natasha Poly were styled by Olivier Rizzo in pieces from Dolce & Gabbana, Prada, Comme des Garçons, Chanel and Miu Miu among others.

I particularly like the use of the baseball caps on the shoulders. Very imaginative and inspired. The editorial shows that athletic silhouettes are very in this fall.

Locker Room Fantasy
The use of playful fantasy settings can add novelty and excitement to fashion editorials
Athletic Silhouettes
Designing sports-inspired clothing can appeal to the growing trend of athleisure wear
Imaginative Styling
Experimenting with unconventional styling techniques can create refreshing and memorable fashion shoots

Where This Applies

Fashion
Fashion brands can create sports-inspired lines or playful fashion editorials to appeal to younger, trend-driven audiences
Publishing
Magazine publishers can incorporate more imaginative and fantasy-inspired editorials to capture readers' attention and increase engagement
Photography
Photographers and stylists can explore more unconventional concepts in their work to differentiate from traditional fashion shoots and attract new clients
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 41%
Freshness 8%

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