The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.
Key Themes Behind This Trend
- Iconic Building Branding
- Transforming iconic buildings into branded visuals promotes brand awareness and generates buzz.
- Community Branding
- Using community landmarks to promote a brand strengthens the brand's relationship with the local community.
- Large-scale Promotions
- Bold advertising campaigns on a large scale generate anticipation and excitement among consumers.
Where This Applies
- Retail
- Using iconic city landmarks to promote a new store can increase foot traffic and generate interest in the retail industry.
- Advertising
- Large-scale promotions require creative advertising techniques and can be applied in the advertising industry to promote brands and generate buzz.
- Tourism
- Using community landmarks to brand tourism attractions can increase traffic and interest in the tourism industry.
