Political Manicures

Beyonce Has Obama Fingernails in V Magazine

The Obama support is still going strong in the world of fashion and celebrities. Beyonce, who is featured on the cover of the new issue of V Magazine, flaunts the surname of Barack Obama manicured on her fingernails. 

In fact Beyonce arrived at the Bruce Weber shoot wearing an Obama T-shirt, but wanted to take a little Obama love into the images themselves.

V Magazine was already being printed when Obama was elected president, so editor in chief Stephen Gan commissioned 50,000 “Obama’s in the House” red, white and blue stickers to be printed an attached to the magazine covers to show their love and support.

Political Fashion
Using fashion as a form of political expression and support.
Celebrity Activism
Celebrities publicly endorsing political figures and causes through various means, such as fashion.
Customized Beauty
Personalizing beauty and grooming products to reflect individual beliefs and values, like having political slogans on nails.

Sectors Adopting This

Fashion
Opportunities for designers and brands to create politically inspired clothing, accessories, and beauty products.
Publishing
Incorporating political themes and messages into magazine covers and editorial content to engage readers and express support.
Beauty
Offering customized nail art and beauty services that allow customers to express their political sentiments through their appearance.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 86%
Freshness 8%

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