I recently bought a nice Crocodile bag for my new notebook. But had I known of this fantastic design, I would have surely considered it.
Let’s start with the fact that ‘2UNFOLD’ is artistically handmade in Italy. It is crafted from, according to their website, “premium Italian hand-picked, hand-tanned and hand-finished leather matched with an exquisite italian cotton canvas.”
Not impressed yet? How about knowing that 2UNFOLD easily transforms into any of eight different designs to accommodate your lifestyle and wardrobe.
The designs include a briefcase, shoulder bag, safe bag, rucksack, leather courier, canvas courier, leather clutch, and canvas clutch.
Finally, how much does this beauty cost? 350 Euros. Or in other words, 10 times what I paid for my bag…
Key Themes Behind This Trend
- Multipurpose Bags
- The market trend in durable and versatile bags that can transform and accommodate different needs of users creating a disruptive innovation opportunity for sustainable products with multiple functions.
- Premium Handmade Leather Products
- The trend in consumers wanting high quality leather-made products creating a disruptive innovation opportunity for luxury, sustainable and handmade leather products.
- Eco-conscious Products
- The trend in consumers caring for the environment, creating a disruptive innovation opportunity for eco-conscious products that are sustainable, reusable, recyclable and biodegradable.
Where This Applies
- Fashion and Accessories
- This industry can disrupt the market with sustainable, durable, and multipurpose products that may be transformed into different designs, accommodating different needs of consumers.
- Luxury Goods
- This industry can disrupt the market by creating high-quality, handmade, and sustainable leather-made products that meet the increasing demand of consumers for premium and eco-friendly products.
- Travel and Luggage
- This industry can disrupt the market with eco-conscious, sustainable, and multipurpose luggage products that can cater to the different needs of travelers.
