To hedge against a drop in ticket sales for the 2009 Super Bowl in Tampa, Florida, the NFL is making a Herculean effort to entice global corporate clients to attend the February festivities.
With the launch of ‘NFL on Location,’ the National Football League’s hospitality unit, the NFL hopes to continue to attract well-heeled global sports fans to the Super Bowl on February 1, specifically in Canada, Japan, Mexico and the United States.
The NFL rolled out ‘NFL on Location’ for the 2006 season, but have been promoting corporate packages for four years. As Bloomberg reports, Frank Supovitz, the league’s senior vice president for events, cited an example from last season, where fans from Mexico attended the Super Bowl for the first time.
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What's Driving This Trend
- Global Corporate Football Promos
- Opportunity to create customized experiences and packages for global corporate clients interested in attending major sporting events.
- NFL on Location
- Disruption in the hospitality industry by offering exclusive access and premium experiences to sports fans.
- Attracting International Fans
- Increasing focus on attracting fans from countries outside of the United States to major sporting events.
Who This Affects Most
- Sports Hospitality
- Providing high-end hospitality services and experiences for global corporate clients at major sporting events.
- Event Planning
- Opportunity to plan and coordinate customized experiences for corporate clients attending major sporting events.
- Tourism & Travel
- Catering to the travel needs of international sports fans attending major sporting events.
