Anime is a culture from Japan based on a style of animation which is now popular around the world.
The big eyes iconic of these illustrations originally comes from shojo manga, which focused almost exclusively on emotion. The bigger the eyes, the easier it was to communicate.
In time, the big eyes have become a trademark. This has been developed into many pop culture innovations pertaining to anime culture, such as the cartoon contact lenses featured below.
Another way cosplay fans (people who dress up like manga characters) can look the part is by using clever makeup. I think these look really cool.
What Makes This Trend Stand Out
- Anime Cosplay Makeup
- There's an opportunity to innovate cosmetics and makeup tools for anime cosplay fans.
- Cartoon Contact Lenses
- There's an opportunity to innovate contact lens design for fans who want to emulate the big-eyed look of anime culture.
- Shojo Manga-inspired Fashion
- There's an opportunity to create a fashion line based on the iconic aesthetic of shojo manga for young women.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can target the cosplay market with makeup designed to replicate the look of anime characters.
- Contact Lenses
- Contact lens manufacturers can design lenses that feature larger-than-normal pupils to emulate the look of big-eyed anime characters.
- Fashion
- Fashion designers can take inspiration from the shojo manga aesthetic to create a clothing line that appeals to young women who admire this style.
