There's nothing like the hope of a free flawless diamond to get women to buy your product--at least, that's what Secret deodorant hopes with the launch of their Secret Flawless promotion.
When you purchase Secret Flawless deodorant, you can enter your promotional code onto the Secret website to win prizes like shopping sprees, five-star dinners and movie tickets.
Ten of these sticks of Secret Flawless deodorant, however, have a far more valuable surprise: A tiny fake diamond, which winners can submit to Secret in exchange for a flawless one-carat diamond.
Key Themes Behind This Trend
- Incentivized Marketing
- Companies offering valuable rewards to customers for buying their products.
- Gamification
- Incorporating game-like elements into marketing promotions to increase engagement.
- Value-added Promotions
- Offering additional value to customers beyond the product itself, such as experiences or prizes.
Where This Applies
- Beauty and Personal Care
- Encouraging brand loyalty through unique and exciting promotions.
- Jewelry and Luxury Goods
- Capitalizing on the allure of diamonds to boost sales and create customer excitement.
- Retail and E-commerce
- Using promotions and rewards to drive sales and customer engagement online and in-store.
