Wish your body was as buff as Barack's?
Well if you are interested in getting fit and directly benefiting the Obama campaign at the same time, Obamaerobics may be just what you need.
Obamaerobics has bundled intense cardio, indie rock, and democracy all into an aerobics class, which has so far has raised over $4,000 for Obama's campaign.
The brainchild of New York's Lana Wilson and Karisa Butler-Wall, the Obamaerobics concept is now going national thanks to the success of their viral how-to video.
Key Themes Behind This Trend
- Political Fitness
- The trend of combining political activism with fitness, creating opportunities for disruptive innovations in gym equipment design and political campaign fundraising strategies.
- Viral Exercise Classes
- The trend of exercise classes going viral on the internet, creating opportunities for disruptive innovations in online fitness course delivery and monetization.
- Indie Rock Fitness
- The trend of using indie rock music as the soundtrack for fitness classes, creating opportunities for disruptive innovation in music licensing for fitness content and production of music-themed workout apparel.
Where This Applies
- Fitness Equipment
- Fitness equipment manufacturers can capitalize on the trend of political fitness by incorporating innovative technology and design into gym equipment that allows users to track their workout performance while simultaneously contributing to political campaigns.
- Political Campaign Fundraising
- Companies that specialize in political campaign fundraising can use the trend of political fitness to create new fundraising strategies that leverage fitness activities and incentivize participants to raise funds for political candidates and causes.
- Online Fitness Courses
- Companies that deliver fitness courses online can capitalize on the trend of viral exercise classes by creating online platforms that allow fitness instructors to reach a wider audience and monetize their content through subscriptions, online merchandise sales, and sponsorships.
