Swedish publication Dagens Industri capitalizes on the financial troubles of AIG, Wachovia and the fragile market suffering from the credit crisis with this tongue in cheek ad campaign.
Learning a lesson from AIG & Wachovia, the ads invite you to subscribe to Dagens Industri so you can, "Be there when the market turns." Their point is illustrated by showing how easily things can change: a rich businessman switches roles and is shown selling hotdogs, cleaning pools and polishing shoes.
The ads were photographed by Petrus Olsson for Storåkers McCann, Stockholm, Sweden with art directors Patrik Reuterskiöld, Mitte Blomqvist; copywriters: Martin Johansen, Mia Cederberg.
What Makes This Trend Stand Out
- Credit Crisis Ad Campaigns
- Opportunity to create tongue-in-cheek ads that capitalize on industry disruptions, such as the credit crisis.
- Market Turn Subscription Services
- Opportunity to offer subscription services that provide insights and guidance for individuals who want to be prepared for market fluctuations.
- Role Reversal Illustrations
- Opportunity to use illustrations or visual content that depict role reversals to highlight the unpredictability of the market.
Sectors Adopting This
- Publishing
- Publishing companies can create ad campaigns or subscription services that cater to individuals interested in the financial market.
- Advertising
- Advertising agencies can develop creative ad campaigns that play on industry disruptions like the credit crisis.
- Photography
- Photographers can experiment with visual storytelling techniques, such as role reversals, to capture the attention of viewers and clients.
