Hollywood star Scarlett Johansson joins Fergie and other musicians in a global call to action against poverty by singing “In My Name” with Will.i.am, John Legend and others around the world.
After participating in the pro-recycling “Answer The Call” campaign, Scarlett Johansson lends her support to “In My Name” which is written by The Black Eyed Peas frontman will.i.am to remind world leaders of the promise they made in 2000.
“Politicians promised in 2000 to halve poverty in 15 years,” explains will.i.am. “They made this pledge in my name, now they must act to achieve it.”
In addition to Scarlett Johansson, Will.i.am is supported by John Legend, Annie Lennox, Queen Rania of Jordan, Mel B, and many more.
What's Driving This Trend
- Global Call to Action
- Opportunity for businesses to create innovative campaigns and initiatives that rally people worldwide for a cause.
- Celebrity-driven Activism
- Potential for businesses to collaborate with influential celebrities to amplify social impact messages and drive engagement.
- Sustainable Development Goals Advocacy
- Opening for businesses to align with the United Nations' goals and leverage their platforms to promote social change and poverty reduction.
Who This Affects Most
- Entertainment
- Potential for entertainment industry businesses to integrate social activism into their projects and leverage celebrity voices for social impact.
- Advertising and Marketing
- Opportunity for businesses in the advertising and marketing industry to develop innovative campaigns that raise awareness and foster engagement for global causes.
- Tech and Social Media
- Opening for tech and social media companies to create platforms that facilitate global activism and provide tools for individuals to make a difference.
