The Walkers Do Us A Flavour competition has gone crazy in the UK. The potato chip company hosted a contest to invent a new flavour. That could sound boring, but it's not.
The website is super simple, allowing customers to enter a flavour and upload a picture which inspired them. Say, for example, someone said 'bread and butter'. If that flavour matched that of someone else, the image and inspiration count.
Walker's is asking for really crazy ideas, like 'fruit bat shit' crazy, but at the same time, the crisps have got to sell. The final six flavors will actually be created, and the one which sells the most wins 1% of the profits for life as well as £50,000. 10 runners up get $10,000.
I have become a bit addicted I am afraid. One of the judges and face of the campaign, Heston Blumenthal, has become famous for developing and serving dishes such as snail porridge, triple-cooked chips and bacon-and-egg ice cream, so I think the crazier the better.
I have entered these already so I don't mind sharing as their all mine:
Inspired By Sponge Bob: Deep Sea Water and Pineapple
Inspired by Gordon Brown (Prime Minister): Toad IN a hole
Inspired by Alice in Wonderland: Tea & Toast
Why This Trend Is Growing
- Crowdsourced Flavors
- Food companies can utilize crowdsourcing to create unique and innovative flavors by allowing customers to suggest and vote on new flavor ideas.
- Celebrity Endorsements
- Having celebrity judges and endorsers, particularly those known for adventurous and boundary-pushing cuisine, can generate buzz and excitement around food contests and promotions.
- Innovative Marketing Campaigns
- Companies can create engaging and interactive marketing campaigns using simple and easy-to-use websites that allow customers to participate in contests and promotions, thus increasing brand engagement and awareness.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can use crowdsourcing to develop new and unique flavors, which can increase sales and customer loyalty.
- Advertising and Marketing
- The advertising and marketing industry can utilize innovative and interactive campaigns to increase customer engagement with brands and products.
- Entertainment
- The entertainment industry can partner with food companies to create promotions and events that engage audiences and generate excitement around unique and creative food ideas.
