Inspired by Puppetry of the Penis, this $10 book is is a self-explanatory expression of humour. In short, each page has a fun picture with a hole in the middle, which you can use to... complete the story. Shocking as it may be, publisher Quirk books describes, "This book contains no nudity. No profanity. No sexual material of any kind. And yet it just might be the most obscene thing we've ever published!" I've seen it in a couple hip boutiques now, including Urban Outfitters. Just on time for your holiday gift exchange (although... not for the one with your family).
What's Driving This Trend
- Adult Party Games
- Opportunity for entrepreneurs to create more interactive and risque party games for mature audiences.
- Humorous Books
- Opportunity to publish more books that offer self-explanatory humor without containing nudity and sexual material.
- Shock Value Marketing
- Opportunity for businesses to use shock value marketing techniques to generate buzz and interest, even for products and services that are not inherently shocking.
Who This Affects Most
- Publishing
- Publishing companies can capitalize on the popularity of humorous books by creating similar products that appeal to mature audiences.
- Retail
- Retailers can introduce more adult party games and novelty products to attract a wider customer base and increase sales potential.
- Marketing
- Marketing agencies can experiment with shock value techniques to generate interest and buzz for their clients while still maintaining brand messaging and guidelines.
